Saturday, September 5, 2015

Yoga-beer, a new trend?

Yoga-beer, a new trend?
 In North America, yoga courses organized in breweries exist in reality for several years, but starting to become a trend. As noted by media such as Yoga Journal, Women's Health, and more recently ABCNews to encourage new followers to participate in the course, a growing number of teachers invest breweries to provide their teachings, with the key to a beer quite fresh at the end of courses or tastings.

 Internship organized once monthly to become weekly appointments due to the success of this concept and more and more breweries open their doors to yogis. For craft beer manufacturers, these weekly classes also bring them new customers and business opportunities inevitably. There are many yoga in breweries across the United States, California, Colorado, through South Carolina, Texas and, of course, New York.

 Recently, the Canadian equipment Lululemon, specializing in yoga accessories, has even associated with the Vancouver brewery Stanley Park Brewing to produce a new craft beer called "Curiosity Lager," with very fresh notes. A beer that was offered in limited edition (only produced 88,000 cans) to the participants of Sea Wheeze Sunset Festival 2015 (10,000 yogis are expected) held on August 15, before being offered for sale elsewhere in Canada in the coming days.

 But the breweries are not the only unusual place to practice yoga, some US wineries also welcome sporting them in search of Zen setting to practice their discipline at the foot of vineyards. When did the same in Europe?

Tagged : Yoga-beer a new trend,  Yoga-beer, a new trend.

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