Thomas Vasseur , 39, and Gaba Esquivel , 40, met on the banks of the prestigious Parisian fashion school Studio Bercot .
After his trade from Azzedine Alaïa and Gauthier Haute Couture among others, Thomas has partnered with Gaba in 2001 and they launched their ultra -feminine label, with five collections at fashion shows in New York.
After using up to 45 people and generated hundreds of thousands of dollars in sales per year , unscrupulous investors and a way of swirling but exhausting life were right the first adventure.
Thomas then worked at the American designer Zac Posen and Victoria 's Secret, among others. Gaba has done consulting for fashion brands in South America , while raising her little boy .
Eight years later, Thomas visited Gaba in Buenos Aires in the spring to celebrate his birthday ... And alchemy worked again . They spent the rest of the week drawing to ' find their brand DNA ' : transparency and cuts , silk , leather and innovative materials .
They designed a mini collection full speed range they tested with professionals in New York in early June.
' Before we showed our work to many people , now we are targeting : a buyer, a journalist, a press office ... ", explains Thomas , short hair and brown eyes and laughing ' We are more mature , we have. made mistakes that no longer redo , and we take our decisions much more quickly ' , says Gaba , tall and thin , wide smile and auburn hair .
Remake a name
Maturity necessary to (re) make a name in the fashion world increasingly competitive , where brands multiply, collide , and sometimes off after a few seasons.
Fort comments received in New York , prompting particular aim for the top end of the market rather than the midrange overloaded, the duo ended up in Buenos Aires mid-June.
They only took five weeks to design a complete collection, to make patterns and prototypes. A job that normally takes three and a half months .
' We selected three swimsuits and from there, we imagined all the parts of a wardrobe for the woman we had in mind , "explains Thomas . A woman who has 35 years rather than 20 , active, urban and nightlife .
She wears sexy swimsuits , short dresses , fluid or near the body, but also dresses parkas sports or pantsuits in neutral colors (black , beige, gray) or bright ( lemon yellow , fuchsia ) .
Everything was made in Buenos Aires. If New York time is money ' in Argentina, we must always begin with a half-hour talk , tell a little about his life. People do work for you that they love you , you and your product , 'says Gaba .
In late July, the duo had pulled 32 pieces that Gaba has photographed for printing kits. She has completed all in one suitcase late August.
In early September, the duo showed his collection to press and buyers during Fashion Week. Cost of operation $ 10,000 , against a budget that amounted to $ 90,000 easily before. Vasseur Esquivel prefers a tighter but keep control of its second life production.
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